Send Two Way Bulk SMS through Internet and Advertise Your Product

March 4, 2013 at 3:36 pm Leave a comment

From the time internet came into existence, the sky has been the limit for netizens. Be it social networking, gathering information about people and things, or even communicating with people all of these activities have been a cake walk. Some people have also used it as a way to promote and advertise goods and services that they sell. Owing to these activities, these actions have been whetted and now people can use the internet to even send out SMS to others, be it for personal use like chatting or for promotional activities like advertising.

Nowadays, more and more companies are opting for the option where they can send SMS through internet and make their target audience aware of the products that they are selling. These companies first create a database of their potential customers and then hire people who are supposed to send out SMS to these people. The SMS senders do not need a high profile base to be able to do this job. All they need is a computer with an internet connection and an account from where these SMS are going to be sent out. These messages are generally short and crisp, and contain details of the advertised product along with its price details, places of availability and its utility selling proposition. Special care is taken to create these SMS as the companies who employ this tactic know that the recipients of the SMS will not have the entire day to read the SMS. Due to this short time span, they create SMS that can send out the message of the seller loud and clear even if it is with the help of a few words only.

Generally, the senders do not send out one or two SMS at a time and make sure that the message goes out in bulk. The main aim of sending out bulk SMS is to be able to save time and money. As a matter of fact, it would be humanly impossible to send out the same message to the several hundreds of people in the target audience list. So, this method works as these SMS are send out via internet. The sender has to place the message content in the content box and type in all the mobile numbers of those people on the list. Once this message is sent, the recipients receive the SMS in a matter of minutes. This is possible because the mobile networks use the SMS gateway API to complete this process. Some of the SMS only deliver the message and some are two way SMS that allows the recipient to revert back to the sender with questions and suggestions. The latter variant helps to create a bond between the potential buyer and the seller as the buyers can present their queries about the product if they are interested. They can also send suggestions to improve the promotion of the product.

The new age advertising with the help of SMS and internet has changed the face of product promotion.
SMS does not only serve the purpose of saying ‘hi’ and ‘bye’ to friends, it can also be used as an advertising tool if used intelligently. Let us take a look at how it can be done.


Entry filed under: Uncategorized.

Bulk SMS India – A New Mobile Revolution Mobile Advertising – The Whole New Term in the Dictionary of Marketing

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